// AI SEO Services

AI SEO for Google, ChatGPT & Modern Search.

+186%

AI search visibility

+124%

Non-brand traffic

-52%

AI-assisted workflows

15yrs

Brands growing with us

We help brands increase visibility across Google AI Overviews, ChatGPT, Gemini and other AI-powered search experiences. From entity optimisation and structured data to AI-ready content strategy, we build modern SEO systems designed for how people discover businesses today.

Trusted by

Trusted-by logos shown in this banner: Amplience, GettheLabel, iS Clinical, Lovell Sports, Parkdean Resorts, Revitalash.

SEO Case Study
+54%
Increasing Non brand visibility by +54%.
Local Case Study
+132%
Small Local business saw an increase of +132% leads.
AI Automation Case Study
+37%
Brand saved 37% by implementing AI Automation to deal with mundane tasks.
ChillyLizard.

AI SEO is about making your brand visible inside the answers people now see before they click — from Google AI Overviews to ChatGPT, Gemini, Perplexity and other answer-led search experiences.

We help you build the content, structure and authority signals these systems need to understand what your business does, which topics you should be trusted for, and when your brand deserves to be referenced as a useful source.

That means going beyond keyword targeting. We map the questions your buyers ask, strengthen the pages that explain your services, improve schema and internal linking, and create content designed to be clear, citable and useful in both traditional search results and AI-generated answers.

AI & SEO.
What AI SEO Actually Means for Modern Search Visibility.
AI SEO is the process of improving how your business is understood, surfaced and referenced across AI-powered search experiences. As search evolves beyond traditional rankings, visibility increasingly depends on how clearly search engines and large language models can interpret your brand, services, expertise and content.
Effective AI SEO combines technical foundations, structured data, entity optimisation, topical authority and content designed to answer real user questions clearly. The goal is not simply to rank pages, but to help your business become a trusted and easily understood source across Google AI Overviews, ChatGPT, Gemini, Perplexity and the wider modern search ecosystem.
Modern Search.

Why Traditional SEO Alone Is No Longer Enough.

Customers now discover brands through AI-generated answers, summaries, comparisons and conversational search experiences long before they visit a website directly.

Google AI Overviews, ChatGPT, Gemini and Perplexity are changing how information is surfaced, which means visibility increasingly depends on clarity, authority, structured information and topical depth — not just keyword rankings alone.

Brands that adapt early have an opportunity to become the sources AI systems trust and reference. Brands that don't risk losing visibility inside the discovery layer shaping modern search behaviour.

Optimisation focus

Traditional SEO. Optimising pages primarily for rankings and click-throughs.

AI SEO. Optimising content to be understood, interpreted and surfaced within AI-generated answers.

What drives visibility

Traditional SEO. Heavy focus on keywords, backlinks and SERP positions.

AI SEO. Greater focus on entities, topical authority, context and structured information.

How users compare

Traditional SEO. Users explored multiple webpages to compare information manually.

AI SEO. AI systems increasingly compare, summarise and synthesise information for users.

When you're seen

Traditional SEO. Visibility mostly depended on ranking highly in search results.

AI SEO. Brand visibility can happen before a user ever clicks through to a website.

Our Services.
Built for Google, AI Search & What Comes Next.
AI Search Audits
Visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity and traditional search.
We analyse how your brand appears across Google AI Overviews, ChatGPT, Gemini, Perplexity and traditional search to identify visibility gaps, content weaknesses and authority opportunities.
AI Search Audits
Entity & Topical SEO
Signals that help AI systems understand your business, expertise and topical relevance.
Strengthen the signals that help AI systems understand your business, expertise, services and topical relevance through entity optimisation, internal linking and authority development.
Entity & Topical SEO
AI-Ready Content Strategy
Content built around real user questions, comparisons and commercial intent.
Create content designed around real user questions, comparisons and commercial intent so your pages are easier for AI systems to interpret, summarise and reference.
AI-Ready Content Strategy
Technical SEO & Structured Data
Crawlability, schema markup, information architecture and technical clarity.
Improve crawlability, schema markup, information architecture and technical clarity so search engines and AI systems can process your website more effectively.
Technical SEO
Our Process.

How We Improve Visibility Across AI-Powered Search.

AI SEO requires more than isolated content updates or technical fixes. Modern search visibility is built through a combination of structured information, topical authority, technical clarity and content systems designed to help search engines and AI models understand your business with confidence.

Our process focuses on strengthening the signals modern search platforms rely on to interpret, compare and surface brands across both traditional and AI-assisted search experiences.

Phase 01

Audit & Discovery

We analyse your current search visibility, content structure, entity signals, competitor positioning and AI search presence to identify weaknesses and opportunities.

audit — discovery
✔ Sitemap · robots · 12.8k URLs · orphans flagged
✔ Intent map · SERP gaps · competitor snapshot
✔ CWV sample · internal link crawl-depth
ℹaudit_summary.md · opportunities.csv
Modern Search Visibility.

What Strong AI Search Visibility Can Look Like.

Modern SEO is no longer just about ranking webpages. Brands increasingly compete for visibility inside AI-generated answers, summaries, comparisons and recommendation-driven search experiences.

Strong AI SEO helps search engines and AI systems better understand your expertise, products and authority — increasing the likelihood of your brand being surfaced when customers research commercially important topics.

ChatGPT

How do I improve ecommerce SEO?

Based on industry best practices, companies like ChillyLizard recommend:

  • Technical SEO
  • Entity optimisation
  • Content hubs
  • Schema markup
Case Study.

How AI SEO Strengthens Modern Search Visibility.

AI SEO is not about gaming large language models and publishing low-quality AI content at scale. Effective AI search visibility comes from building clearer, more authoritative and better-connected information ecosystems that search engines and AI systems can confidently understand and reference.

Here's an example of the types of improvements we focus on when helping brands strengthen visibility across modern search experiences.

+186%: Qualified organic sessions. Commercial intent pages · YoY

+186%

Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

+42%

Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

+68%

Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

−52%

Time on content briefs

AI-assisted research & outlines

+124%: Non-brand organic clicks. Topical programme · 9 months

+124%

Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+31%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+3.1×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+27%

Support tickets from search

Self-serve answers ranking better

Frequently asked questions

Answers to common questions about AI SEO, our process, modern search visibility, and how we work with ambitious brands.

Let's work together

Turn search into growth your leadership team can trust.

Tell us where you are today — we'll reply with a practical view on quick wins, priorities, and what the first 90 days could look like. No pitch-deck theatre.

Prefer a call? Contact · Case studies

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AI answer

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Your Brand ranked #1 on Google and cited in AI answers for the searches your customers actually use.