// SEO Training

SEO Training Built For Teams That Ship.

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Teams trained

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Workshop satisfaction

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Post-training execution lift

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Training experience

We train marketing, content and engineering teams on practical SEO — from fundamentals and brief quality to technical releases and AI-era search. Workshops, playbooks and ongoing enablement tailored to your stack, workflows and commercial goals — so organic search becomes a capability your team owns, not a black box outsourced forever.

Trusted by

Trusted-by logos shown in this banner: Amplience, GettheLabel, iS Clinical, Lovell Sports, Parkdean Resorts, Revitalash.

SEO Case Study
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Increasing xxxxx Brands Non brand visibility by +54%.
Local Case Study
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Small Local business saw an increase of +132% leads.
AI Automation Case Study
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Brand saved 37% by implementing AI Automation to deal with mundane tasks.
ChillyLizard

SEO training is how in-house teams stop guessing — learning what matters, how to prioritise and how to ship improvements that move rankings and revenue.

We deliver workshops and enablement programmes for marketing leaders, content teams, product marketers and engineers — grounded in how your site, CMS and release process actually work.

That means role-specific sessions, reusable playbooks, brief templates, release QA checklists and follow-up coaching — so training translates into better pages, fewer launch defects and stronger organic performance quarter over quarter.

SEO Training

What SEO Training Means For In-House Teams.

SEO training is structured enablement that helps teams understand search mechanics, prioritise work and embed SEO into everyday workflows. Unlike generic courses that ignore your stack, effective training is tailored — workshops, playbooks and coaching aligned to your templates, tools, approval chains and commercial goals.
Successful SEO training combines fundamentals for non-specialists, deep dives for practitioners, cross-functional sessions for engineering and content, and reusable assets — brief templates, QA checklists, reporting frameworks — that outlive the workshop. The goal is durable internal capability and consistent execution, not a one-day certificate.

SEO Advisory

Strategy your team can execute.

Built With

  • Audits
  • Roadmaps
  • Enablement
  • QA
  • Reporting
+0%Traffic growth
0Roadmaps delivered
0Teams enabled
0Priority wins
Capability Gap

Why Teams Struggle Without Practical SEO Training.

SEO consulting workflow from audit and prioritisation through team alignment and measurable growth.

Audit

Diagnose what blocks growth

“why did organic traffic drop after migration”

DiscoveryAudit report

Prioritise

Score impact vs effort

“which SEO fixes move revenue fastest”

StrategyPriority matrix

Align

Enable marketing and dev

“roadmap the team can actually ship”

EnablementSEO roadmap

Scale

Track outcomes and iterate

“did indexation and rankings recover”

GrowthPerformance review

Marketing and content teams publish daily without understanding indexation, intent mapping or internal linking — so good work does not compound into rankings.

Engineering ships releases without SEO QA, causing redirect regressions, metadata drops and indexation issues that could have been caught in staging.

Agency recommendations pile up because nobody in-house can evaluate, prioritise or implement them — training closes that gap so teams own organic search with confidence.

Our Approach

How We Deliver SEO Training Teams Actually Use.

Training should change how people work — not just what they know. We design programmes around your roles, site and delivery rhythm, with assets teams reuse after the session ends.
Our approach spans skills assessment and curriculum design, live workshops and recorded modules, playbook and template delivery, office hours and coaching, and progress reviews tied to shipped improvements — scaled for startup marketing teams, multi-market content ops and enterprise cross-functional programmes.

Our Process

A Practical Approach To SEO Training Programmes.

We start with how your team works today — not a generic syllabus. Every programme ends with playbooks and coaching so skills stick after the workshop room.
We assess skills and priorities, design a tailored curriculum, deliver workshops and assets, support application through office hours, then review progress and refresh training as your site, markets or team structure evolves.

Phase 01

Audit & Discovery

We analyse your current search visibility, content structure, entity signals, competitor positioning and AI search presence to identify weaknesses and opportunities.

audit — discovery
✔ Sitemap · robots · 12.8k URLs · orphans flagged
✔ Intent map · SERP gaps · competitor snapshot
✔ CWV sample · internal link crawl-depth
ℹaudit_summary.md · opportunities.csv
Our Services

How SEO Training Connects To Our Broader Work.

SEO Consulting
Advisory beyond the classroom.
When teams need senior diagnosis and roadmaps alongside training, we combine consulting with enablement so strategy and capability grow together.
SEO Consulting
Content SEO
Train content teams to rank.
We upskill writers and editors on intent mapping, brief quality, topical authority and refresh workflows that compound organic visibility.
Content SEO
Technical SEO
Engineering-friendly SEO education.
We train dev and platform teams on crawl, indexation, redirects, CWV and release QA — so technical SEO ships with every deployment.
Technical SEO
AI SEO
Search in the AI era.
We help teams understand AI Overviews, LLM visibility and structured content — with guardrails for AI-assisted workflows in briefing and QA.
AI SEO
Training Impact

What SEO Training Can Deliver.

The win is a team that executes SEO consistently — without constant agency dependency. Better briefs, fewer launch defects and clearer prioritisation compound over time.
With the right training programme, teams can publish with stronger on-page fundamentals, catch SEO issues before production, prioritise recommendations with confidence, reduce post-launch firefighting, and build organic search as an internal capability leadership can invest in.
+186%: Qualified organic sessions. Commercial intent pages · YoY

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Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

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Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

+0%

Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

−0%

Time on content briefs

AI-assisted research & outlines

+186%: Qualified organic sessions. Commercial intent pages · YoY

+0%

Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

+0%

Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

+0%

Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

−0%

Time on content briefs

AI-assisted research & outlines

+186%: Qualified organic sessions. Commercial intent pages · YoY

+0%

Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

+0%

Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

+0%

Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

−0%

Time on content briefs

AI-assisted research & outlines

+186%: Qualified organic sessions. Commercial intent pages · YoY

+0%

Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

+0%

Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

+0%

Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

−0%

Time on content briefs

AI-assisted research & outlines

+124%: Non-brand organic clicks. Topical programme · 9 months

+0%

Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+0%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+0.0×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+0%

Support tickets from search

Self-serve answers ranking better

+124%: Non-brand organic clicks. Topical programme · 9 months

+0%

Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+0%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+0.0×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+0%

Support tickets from search

Self-serve answers ranking better

+124%: Non-brand organic clicks. Topical programme · 9 months

+0%

Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+0%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+0.0×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+0%

Support tickets from search

Self-serve answers ranking better

+124%: Non-brand organic clicks. Topical programme · 9 months

+0%

Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+0%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+0.0×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+0%

Support tickets from search

Self-serve answers ranking better

Frequently asked questions

Answers to common questions about SEO training, workshops, playbooks, team enablement and how we help in-house teams build lasting organic search capability.

Let's work together

Turn search into growth your leadership team can trust.

Tell us where you are today — we'll reply with a practical view on quick wins, priorities, and what the first 90 days could look like. No pitch-deck theatre.

Prefer a call? Contact · Case studies

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