// Ecommerce SEO Agency

Ecommerce SEO Built For Revenue, Not Just Rankings.

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Organic revenue growth

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Indexed product pages

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Category visibility

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Retail programmes

We help ecommerce brands capture high-intent product and category demand — and convert it efficiently on site. From crawl efficiency and faceted navigation to category hubs, buying guides and product page optimisation, we build SEO programmes that scale with your catalogue and protect margin.

Trusted by

Trusted-by logos shown in this banner: Amplience, GettheLabel, iS Clinical, Lovell Sports, Parkdean Resorts, Revitalash.

SEO Case Study
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Increasing xxxxx Brands Non brand visibility by +54%.
Local Case Study
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Small Local business saw an increase of +132% leads.
AI Automation Case Study
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Brand saved 37% by implementing AI Automation to deal with mundane tasks.
ChillyLizard

Ecommerce SEO is about making large product catalogues discoverable, indexable and commercially useful — without drowning in duplicate URLs, thin pages or crawl waste.

We help online retailers strengthen category architecture, product visibility and on-site conversion paths so organic traffic actually contributes to revenue.

That means technical controls for faceted navigation, optimised PLPs and PDPs, buying guides and comparison content, internal linking across collections, and reporting tied to revenue — not rankings alone.

Ecommerce SEO

What Ecommerce SEO Means For Online Retail Growth.

Ecommerce SEO is search optimisation built for product discovery, category demand and purchase intent at scale. Unlike lead-gen SEO, ecommerce SEO must balance indexation of large catalogues, faceted navigation, seasonal inventory and conversion rate on product and category pages.
Successful ecommerce SEO combines technical crawl control, smart category architecture, optimised product and collection pages, supporting content such as buying guides, and structured data that helps search engines understand your inventory. The goal is sustainable organic revenue — more qualified sessions, better category visibility and efficient indexation as the catalogue grows.

Content Authority

Structured content that compounds.

Built With

  • Topic maps
  • Briefs
  • Hub pages
  • Internal links
  • Refreshes
+0%Topic coverage
0Page 1 terms
0%Traffic growth
0%Engagement
Retail Growth

Why Generic SEO Often Fails Ecommerce Sites.

Content SEO workflow from research and topical mapping through production and compounding refreshes.

Research

Intent and demand mapping

“how to choose project management software”

DiscoveryKeyword set

Map

Topical cluster planning

“PM software topic hub”

StrategyTopic map

Create

Briefs and production

“asana vs monday comparison brief”

ProductionSEO brief

Compound

Refresh and expand

“update declining guide rankings”

GrowthContent refresh

Ecommerce sites face unique challenges: thousands of URLs, faceted filters, out-of-stock products, duplicate content and constant catalogue changes that can break indexation overnight.

Many retailers invest in blog content while category pages stay thin, products remain poorly linked, and technical debt quietly wastes crawl budget on low-value URLs.

Ecommerce SEO needs a retail-specific playbook — architecture first, then product and category optimisation, then supporting content that captures research intent and feeds purchase paths.

Our Approach

How We Grow Organic Revenue For Ecommerce Brands.

Ecommerce SEO starts with crawlable, shoppable architecture. We focus on the technical, category and product work that influences how shoppers discover and buy from your store in search.
Our approach covers category and product intent, technical indexation controls, on-page optimisation for PLPs and PDPs, internal linking across collections, and content that supports consideration-stage searches — all measured against organic revenue and margin, not traffic vanity metrics.

Our Process

A Structured Approach To Ecommerce Organic Growth.

Ecommerce SEO requires ongoing catalogue governance — not one-off audits. Every programme is designed to improve discoverability and revenue across the product and category URLs that matter most.
We start with a technical and commercial audit: crawl health, indexation patterns, category gaps and competitor visibility. From there we deliver a prioritised roadmap across architecture fixes, PLP and PDP improvements, content expansion and monitoring as inventory and seasons change.

Phase 01

Audit & Discovery

We analyse your current search visibility, content structure, entity signals, competitor positioning and AI search presence to identify weaknesses and opportunities.

audit — discovery
✔ Sitemap · robots · 12.8k URLs · orphans flagged
✔ Intent map · SERP gaps · competitor snapshot
✔ CWV sample · internal link crawl-depth
ℹaudit_summary.md · opportunities.csv
Our Services

How We Support Ecommerce SEO Programmes.

Technical SEO
Crawl efficiency for large catalogues.
We resolve indexation bloat, faceted navigation issues, duplicate content and performance problems that block product and category visibility.
Technical SEO
Content SEO
Guides and hubs that feed purchase paths.
We plan buying guides, seasonal content and category support pages that capture research intent and strengthen topical relevance around your products.
Content SEO
Programmatic SEO
Scalable pages for large inventories.
When search demand is repeatable at scale — locations, styles, combinations — we build template systems with quality controls and clean internal linking.
Programmatic SEO
Local SEO
For retailers with physical stores.
We align local landing pages, GBP and location signals with your ecommerce presence when online and offline discovery need to work together.
Local SEO
Organic Revenue

What Successful Ecommerce SEO Can Deliver.

More traffic only matters if the right products get discovered and purchased. The real value is sustainable organic revenue across categories, seasons and growing catalogues.
With the right programme, ecommerce SEO can increase organic revenue, improve category and product visibility, reduce reliance on paid for core terms, strengthen indexation efficiency, and build a compounding channel that scales as inventory grows.
+186%: Qualified organic sessions. Commercial intent pages · YoY

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Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

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Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

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Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

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Time on content briefs

AI-assisted research & outlines

+186%: Qualified organic sessions. Commercial intent pages · YoY

+0%

Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

+0%

Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

+0%

Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

−0%

Time on content briefs

AI-assisted research & outlines

+186%: Qualified organic sessions. Commercial intent pages · YoY

+0%

Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

+0%

Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

+0%

Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

−0%

Time on content briefs

AI-assisted research & outlines

+186%: Qualified organic sessions. Commercial intent pages · YoY

+0%

Qualified organic sessions

Commercial intent pages · YoY

+42%: Revenue from organic. Attributed last-click & assisted · YoY

+0%

Revenue from organic

Attributed last-click & assisted · YoY

+68%: Orders from organic search. Ecommerce · vs prior period

+0%

Orders from organic search

Ecommerce · vs prior period

−52%: Time on content briefs. AI-assisted research & outlines

−0%

Time on content briefs

AI-assisted research & outlines

+124%: Non-brand organic clicks. Topical programme · 9 months

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Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+0%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+0.0×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+0%

Support tickets from search

Self-serve answers ranking better

+124%: Non-brand organic clicks. Topical programme · 9 months

+0%

Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+0%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+0.0×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+0%

Support tickets from search

Self-serve answers ranking better

+124%: Non-brand organic clicks. Topical programme · 9 months

+0%

Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+0%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+0.0×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+0%

Support tickets from search

Self-serve answers ranking better

+124%: Non-brand organic clicks. Topical programme · 9 months

+0%

Non-brand organic clicks

Topical programme · 9 months

+31%: Pipeline influenced by SEO. CRM-tagged multi-touch · SaaS

+0%

Pipeline influenced by SEO

CRM-tagged multi-touch · SaaS

+3.1×: High-value URL indexation. Programmatic + IA cleanup

+0.0×

High-value URL indexation

Programmatic + IA cleanup

+27%: Support tickets from search. Self-serve answers ranking better

+0%

Support tickets from search

Self-serve answers ranking better

Frequently asked questions

Answers to common questions about ecommerce SEO, catalogues, technical SEO, and how we help online retailers grow organic revenue.

Let's work together

Turn search into growth your leadership team can trust.

Tell us where you are today — we'll reply with a practical view on quick wins, priorities, and what the first 90 days could look like. No pitch-deck theatre.

Prefer a call? Contact · Case studies

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